Prime Day gave us more than just deals — it delivered critical clues about what consumers want now, and what they’ll expect this holiday season.
In this episode of Retail Remix, Vivek Pandya, Director at Adobe Digital Insights, joins host Nicole Silberstein to unpack the numbers behind this year’s record-breaking Prime Day performance — and what they signal about consumer behavior heading into the back half of the year.
You’ll Learn:
- How essential goods drove surprise growth during Prime Day and whether those same patterns will repeat during the back-to-school and holiday periods;
- Why affiliate traffic is outperforming paid search;
- What the data says about shopper price sensitivity and demand headed into holiday; and
- The ways in which generative AI is already impacting how — and where — consumers shop.
RELATED LINKS
- Check out Adobe’s latest retail insights
- Related Reading: Prime Day Again Breaks Sales Records — and Offers Insight into Current Consumer Mindset
- Explore more consumer behvaior coverage from Retail TouchPoints
- Catch up on all episodes of Retail Remix
