Website building platform Wix has teamed up with B2B marketplace Alibaba.com to enable merchants using Wix to easily expand their wholesale capabilities, while also allowing Alibaba merchants to quickly establish new DTC or B2B ecommerce storefronts with Wix.
“At Wix, we’re focused on giving every business, from solo entrepreneurs to established brands, the tools to grow and scale globally,” said Nir Zohar, President of Wix in a statement. “Our collaboration with Alibaba.com takes that a step further. It opens powerful new opportunities for our users to tap into international wholesale markets, while also giving Alibaba.com merchants the ability to create stronger, more direct connections with their customers.”
Existing Wix merchants can now seamlessly become Global Gold Suppliers on Alibaba.com by downloading the Alibaba.com Seller App via the Wix Marketplace. The integrated solution enables automated synchronization of products and orders, simplifying global selling processes for Wix merchants. Alibaba.com’s streamlined onboarding process enables rapid account activation, allowing businesses to quickly tap into its network of millions of verified global buyers, including retailers, distributors and importers.
Additionally, Wix merchants now have access to a curated sourcing marketplace powered by Alibaba.com. This dedicated wholesale marketplace facilitates the efficient discovery of reliable, high-quality suppliers worldwide. Wix merchants can now source products tailored to their unique catalog needs, enabling quick market testing, innovative product bundling and private-label creation with reduced risk and greater agility.
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Alibaba Works to Combat Sluggish Spending
The Wix deal comes as Alibaba works to combat sluggish spending prompted by recent tariff turmoil and general economic concern, both in China and abroad. Alibaba also announced plans this week to issues 50 billion yuan (approximately $7 billion) in subsidies to boost spending on its Taoboa platform in China. The subsidies will take the form of “flash purchase” offers, as well as discounts on products, deliveries and commissions.
Alibaba.com sellers also will benefit from the Wix partnership with the opportunity to build their own branded DTC and B2B storefronts utilizing Wix’s full suite of AI, design, marketing and ecommerce tools. With single sign-on capability, Alibaba.com sellers can now easily expand their digital presence, strengthen their brand identity and directly engage with both consumers and business buyers globally.
The partnership will roll out in phases and includes a robust roadmap of upcoming enhancements, such as AI-powered product discovery, automated onboarding processes and intelligent product-matching tools.
“At Alibaba.com, we are committed to creating accessible global trade opportunities for businesses of all sizes,” said Kuo Zhang, President of Alibaba.com in a statement. “Our partnership with Wix simplifies the complexities of international trade, offering small businesses streamlined solutions for sourcing, selling and expanding their global reach.”
