True Classic Boosts Post-Purchase Email CTR by 1.87%

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider. Additionally, True Classic has seen a 22.47% increase in order rates and a 34.78% increase in per-email revenue.

The ParcelLab solution is designed to streamline and personalize post-purchase communications and returns management using data-backed analytics to optimize strategies. A ParcelLab implementation team created a data warehouse across the True Classic organization and automated order communications and returns processing, providing full visibility into shipping costs, carrier information and the rate of returns — information that can help True Classic proactively address customer trends, product enhancements and shipping delays.

“ParcelLab is not just a vendor, but a partner,” said Breanna Moreno, VP of Customer Experience at True Classic in a statement. “The team has been hugely beneficial in helping us uplevel our post-purchase and returns management processes to grow with us as we continue our international expansion. Centralized, real-time customer analytics provided by ParcelLab have been invaluable in driving future business strategy and creating a fully personalized experience for our growing customer base.”

True Classic, founded in 2019, was identified as a fast-rising DTC brand in November 2022, and the retailer’s COO detailed the company’s brick-and-mortar expansion plans earlier this month.


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