The RealReal, a leader in the high-volume consignment industry, requires advanced security and asset protection to safeguard the high-end luxury watches, bags and bracelets that it accepts for resale every day. One of the biggest challenges the platform faces is that the products it handles are unique: while a traditional retailer might have 5,000 of the same blue shirt, The RealReal has more than 5,000 unique, one-of-a-kind items. If an item is lost, stolen or misplaced on its journey from one luxury collection to another, by definition it’s not easy to replace.
In response, The RealReal has adopted an AI-enabled video security system from Motorola Solutions that, based on a simple physical description of the object, can rapidly filter video footage to locate a single product using intelligent search capabilities.
“Every day we’re taking in thousands of unique items where no two are the same, and a precise chain of custody is critical,” said Robert Cormie, VP, Asset Protection and Facilities at The RealReal in a statement. “Historically, it could take days of manual review to find one misplaced item. With Motorola Solutions, we’ve converted days of manual searching into seconds of automated tracking, cutting asset protection-related operating expenses by approximately 60%.”
In addition to streamlining inventory intake and simplifying item recovery, The RealReal can use the security solution to identify unusual motion or sound across locations, shifting its security posture from passively monitoring live feeds to proactively protecting merchandise.
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“The RealReal is a perfect example of how AI transforms the back-of-house,” said Scott Schoepel, VP, Video Security Vertical Sales at Motorola Solutions in a statement. “Automating the security lifecycle of every item allows The RealReal to turn video security into a driver of efficiency and profitability, helping protect millions of dollars in merchandise while running a smarter, faster business.”
