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Sur La Table CEO Exits For CCO Position at J.Crew

0aaabillymay surlatableSur La Table CEO Billy May will be leaving the position he has held since August 2017 to join J.Crew as CCO (Chief Customer Officer) starting July 15.

The kitchenware company’s board of directors has formed a search committee to find a permanent CEO. Kevin Keough, Managing Director and Head of Post-Acquisition at Investcorp, who has been on Sur La Table’s board for almost two years, will assume May’s responsibilities on an interim basis and will work closely with the executive team to foster a smooth transition.

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“We will continue to execute on our current strategic initiatives and pursue the tremendous growth opportunities available to our brand,” said Keough in a statement. “We remain steadfast in our mission to inspire and provide exceptional experiences to our customers who love to cook and entertain.”

In addition to its search for a CEO, the Seattle-based retailer is looking to improve customer experience and boost brand awareness. It has invested in capabilities designed to give customers an integrated and seamless experience at every touch point, including new in-store capabilities.

The company said it had recently upgraded several customer-facing systems, overhauled merchandise offerings and will be exploring strategic partnerships. A new digital experience will be released later this year.

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