In-store shopper marketing optimization platform provider Shelfbucks Inc., has appointed consumer product marketing veteran Will Phillips as EVP of Sales and Customer Success. In his new role, Phillips will drive collaborative success of CPG brands, retail partners and POP display producers with advanced campaign measurement.
Phillips brings more than 30 years of experience in multiple disciplines of product and retail marketing, with particular expertise in driving customer engagement and increasing product sales through behavior-based marketing, including campaigns driven by interactive in-store merchandising technologies. Phillips’ previous roles included serving as National Retail Insights Director for Menasha Packaging, a retail-focused packaging and merchandising solutions provider. In that position, he was responsible for improving in-store merchandising performance for many of the company’s CPG brands and retail operators.
“Will Phillips has an extraordinary depth of experience helping top brands and retailers build strong customer relationships and increase product sales through marketing campaigns that perform at the highest possible levels,” said Erik McMillan, Founder and CEO of Shelfbucks in a statement. “He has worked with our SmartDisplay platform from the beginning and is uniquely qualified to help brands and retailers accurately measure and improve the performance of their in-store campaigns.”