brands

VF Corporation to Acquire Streetwear Brand Supreme for $2.1 Billion

VF Corporation will acquire Supreme for $2.1 billion in a deal expected to close this calendar year. Supreme will leverage VF’s expertise…

Exclusive Q&A: How ‘Purpose-Based Ideas’ Help Modern Brands Maintain Authenticity

The interconnected nature of modern society means shoppers are never not shopping — their journey begins well before they visit a retailer’s…

As DTC Sales Rise, Retailers Should Leverage Smart Promotions And Instant Gratification

Retailers can’t afford to ignore the rising ubiquity of direct-to-consumer (DTC) options — 81% of American shoppers will make at least one…

J.Crew Discontinues Brands To ‘Balance Investments And Expenses’

J.Crew will discontinue the Mercantile budget clothing line and shut down the Nevereven brand, according to an internal memo, as reported by…

Shelfbucks Taps Industry Veteran For EVP Of Sales And Customer Success

In-store shopper marketing optimization platform provider Shelfbucks Inc., has appointed consumer product marketing veteran Will Phillips as EVP of Sales and Customer…

Kwik Raises $3 Million As It Vies With Amazon Dash Buttons

Tel Aviv-based startup kwik is out to prove that Amazon’s buy button dominance is not buttoned up. The company, which has designed…

Derek Jeter And The Sports Superstar’s Effect On Retail

Anyone who has followed the sports world recently (and many who haven’t) know about the retirement of baseball star Derek Jeter. Jeter…

GoDaddy Unveils Niche Domain Names To Help Businesses Craft Memorable URLs

Regardless of their size, businesses across categories should view their web site URL as an important extension of their brand. After all,…

The New Generation Of Product Sampling

In the modern day, with the evolution of technology and growth of the digital spectrum, everything is accountable, transparent and reportable. The…

Jeep, Hershey’s Named Among Top U.S. “Most Patriotic” Brands

With Independence Day upon us, brands have stepped up to show their patriotism. “The ability to leverage something that means a connection…

U.S. Private Label Brands Outpace National Brands

Private label continues to grow in the U.S. as today’s more cost-conscious and technologically empowered consumers question the value of their shopping…