Hoping to revitalize its image after declaring bankruptcy last year, RadioShack has named retail veteran Dene Rogers as its President and CEO, effective May 9.
Rogers, who will also serve on RadioShack’s board, previously held CEO positions at Target Australia and Sears Canada, which he led to become Canada’s most profitable online retailer, according to RadioShack.
“Dene Rogers has a long and consistent record of business success,” said Robert Lavan, Chairman of RadioShack in a statement. “Dene shares our commitment to RadioShack’s legacy as the nation’s leading neighborhood electronics convenience store, and has an impressive vision for how to expand the business into other segments of the market across a variety of platforms.”
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Rogers replaces CFO Gordon Briscoe, who has served as interim CEO since January, when Ron Garriques left the post after serving less than a year.
Since emerging from bankruptcy under new ownership, RadioShack has moved aggressively to counter its previous staid image. The retailer:
• Re-launched RadioShack.com;
• Launched the NCREDIBLE brand, including Ncredible 1 headphones, with Chief Creative Officer Nick Cannon; and
• Formed an exclusive partnership with Sprint to create stores-within-a-store in 1,400 of its stores.
“RadioShack is a storied brand known for its customer focus, its unique place in the community, and its top-notch selection of products,” Rogers said in a statement. “I am privileged to lead the team who is working to improve RadioShack’s existing operations and expand its online presence.”
