Qurate Retail Group, the owner of retail brands including QVC, HSN and Zulily, has appointed Leslie Ferraro to the newly created role of President of QxH, effective September 16. Ferraro will lead the QVC and HSN brands with a focus on leveraging video, storytelling and curated retail experiences on next-generation platforms to drive growth.
Ferraro previously served as Co-Chair, Disney Consumer Products and Interactive Media and President, Disney Consumer Products at the Walt Disney Company, where she led the Disney Store and retail businesses. She also has worked as EVP, Global Marketing, Sales and Travel Operations for Walt Disney Parks and Resorts, and spent time at advertising agency McCann-Erickson as well as Johnson & Johnson.
“Leslie’s extensive experience driving growth and innovation, particularly her impact on a global scale at Disney Parks and Resorts, the world’s preeminent experiential brand, fits perfectly with our focus on delivering the world’s most engaging shopping experiences across all platforms and devices,” said Mike George, President and CEO of Qurate Retail Group in a statement.
QxH was created in October 2018 when HSN and QVC were merged into a single business. Projected benefits of the combination include:
- Enhanced product discovery and optimization of product offerings across channels, supported by expanded live and on-demand content;
- The merger of fulfillment and buying operations to drive efficiency; and
- The reduction of delivery times by two days.