BJ’s Wholesale Club announced the appointment of two new C-level executives to help the company drive digital innovation and omnichannel transformation.
Scott Kessler has been named EVP and CIO. He will replace Peter Amalfi, who plans to retire in late 2017. Kessler joins BJ’s from department store chain Belk, where he was EVP and CIO. He also held leadership roles at GSI Commerce, a provider of e-Commerce and interactive marketing services, and Accenture.
Rafeh Masood has joined BJ’s in the newly created role of SVP, Chief Digital Officer. Masood is tasked with driving the strategy and vision for BJ’s e-Commerce and omnichannel efforts. He also will focus on programs and initiatives that drive sales, showcase value and enhance convenience for members.
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Masood joins the company from Dick’s Sporting Goods, where he was Vice President of Customer Innovation Technology, responsible for all digital platforms, enterprise architectures and the use of technology to enhance the customer experience.
“BJ’s has made rapid progress in our omnichannel initiatives, and I’m pleased to have two new executives of this caliber join our team as we transform our company,” said Christopher J. Baldwin, President and CEO of BJ’s Wholesale Club in a statement. “Both Scott and Rafeh have extensive experience in building teams and delivering the technology and systems that drive growth. They will lead the investment in technology, people and systems as we build the omnichannel and digital platforms that showcase our value and deliver convenience to our members.”
