Whole Foods Market has added seven new categories to its “Surprise Bag” offerings of surplus food in the Too Good To Go app, selling at approximately one-third the retail price. They’re available at more than 530 Whole Foods Market stores across the country to the app’s 17 million+ users, who can now choose Surprise Bags in categories including produce, seafood, meat, dry goods, frozen foods, refrigerated foods and floral items.
Whole Foods first partnered with Too Good To Go in July 2024 with bakery and prepared food bags, which already have helped shoppers save more than 1.6 million meals from going to waste.
“We believe every effort to reduce food waste is an opportunity to make a difference as part of our purpose to nourish people and the planet,” said Caitlin Leibert, VP of Sustainability at Whole Foods Market in a statement. “Expanding our collaboration with Too Good To Go into even more departments is a simple yet powerful way to bring value to our customers and communities while helping build a more sustainable food future, one meal at a time.”
Supermarkets and other food retailers have been trying to reduce waste for several years. Some notable efforts include:
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- In October 2023 Price Chopper/Market 32 expanded its partnership with fresh grocery platform Invafresh, integrating in-store production data so that the solution provider could help the retailer forecast more intelligently;
- Supermarket Giant Food diverted nearly 80 million pounds of food waste from 2022 to February 2025;
- In February 2025 Starbucks joined the U.S. Food Waste Pact, which includes supermarkets such as Ahold Delhaize USA, Aldi U.S., Amazon Fresh, Raley’s and Walmart; and
- In September 2025 Ikea partnered with Vanguard Renewables to divert food waste from its restaurants.
