Visa has unveiled an update to its Checkout service to make the process both easier and more customizable. The redesigned Visa Checkout experience includes a new user interface and will be available to consumers and merchants in April 2016.
The new experience is released at an appropriate time, as retailers are being tasked with prioritizing simplicity at the checkout. As many as 84% of U.S. consumers would abandon their e-Commerce order if presented with a complicated web form upon checkout, a strong indication that many retailers still struggle with providing a user-friendly experience. A clean web design, minimal buttons and clear navigation are absolute necessities for online retailers looking to provide optimal checkout service.
Visa Checkout will now enable retailers to personalize their experience with messages, thank you notifications and promotional offers. The personalized messages and images are designed to appear inside a separate display on the screen based on where and how their customers shop.
The revamped experience also integrates Google APIs into the signup process that automatically suggest address information, allowing consumers to confirm and continue with the registration process. On mobile devices, users can scan an image of their credit or debit card to enter their information, rather than having to enter the data manually.
Visa revealed the update at the eTail West conference, held Feb. 22-25 in Palm Springs, Calif.