TiVo and HSN have partnered to launch Shop By Remote, an interactive shopping tool that allows TiVo users to shop for products featured on HSN through their televisions. This new shopping tool is available to all TiVo users.
“HSN is excited to partner with the creators of TiVo and to bring to our shared customer a fantastic TV shopping experience,” said Peter Ruben, EVP of Affiliate Marketing and Sales for HSN. “The ease and convenience of HSN Shop by Remote is a natural fit with TiVo’s intuitive, highly user-friendly interface.”
To use Shop By Remote, viewers can launch the HSN app from the Apps & Games menu on TiVo Central and view items featured on HSN’s programming or browse through more than 40,000 products. To begin a purchase, customers must either log in to an existing HSN account or create a new one.
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“TiVo understands that consumers have come to expect more from their television viewing experience — they expect valuable content, delivered conveniently and easily on one platform,” said Tara Maitra, SVP and GM of Content and Media Sales at TiVo. “By partnering with HSN, TiVo is doing just that. No longer will television viewers need to leave their TV to search online to find what they just saw on HSN. Instead, they can pause their favorite shopping show and buy it directly through TiVo Central, all from the comfort of their home.”
