Advertisement

Target Rolls Out 10-Item Self-Checkout Limit Chainwide

wolterke-stock.Adobe.com

Following a 200-store test that limited customers using self-checkout to a maximum of 10 items, Target has rolled out Express Self-Checkout to its nearly 2,000 stores nationwide. The retailer also plans to open additional staffed POS lanes for shoppers who have more items, need help or who “just enjoy connecting with our team to help them get on their way sooner,” according to a company statement.

The 2023 pilot showed that the self-checkout experience was twice as fast at stores with the Express model compared to those without. “By having the option to pick self-checkout for a quick trip, or a traditional, staffed lane when their cart is full, guests who were surveyed told us the overall checkout experience was better, too,” according to the statement.

Store managers will have the flexibility to open more staffed lanes and set self-checkout hours that are appropriate for their locations, although Express Self-Checkout will be available during the store’s busiest shopping times.

Despite some consumer and retailer complaints about self-checkout, the technology is well entrenched in retail store operations. “While there is some resistance to self-service POS, the efficiency and cost-effectiveness can’t be overlooked,” said Benjamin Bond, Principal at Kearney in an interview with Retail TouchPoints. “The future likely holds a hybrid model where self-service POS coexists with traditional systems. Near-term advancements will address current limitations, enhancing customer experience and retailer security.”

Advertisement

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: