Advertisement

Superdry Rolls Out iPads In All UK Stores

Superdry, a British premium fashion retailer, has collaborated with multichannel retail specialist One iota to install iPads in all of its UK stores. 

Following its 2014 pilot program, Superdry has placed 250 more iPads in 86 stores. Many of the devices were rolled out in time for the holiday season, according to a company statement. To boost employee engagement and adoption, Superdry trained all staff to teach them how to leverage assisted selling to boost sales.

“As part of our ongoing strategy, we continue to drive multichannel innovation to meet the needs of our customers by providing them with world-class shopping experiences,” said Jon Wragg, E-Commerce and Marketing Director at Superdry. “We wanted to develop an in-store solution to meet customers’ demands for our full range of products, while fulfilling our objective of joining up both online and in-store.

Advertisement

The clienteling technology includes iPad minis touting Bluetooth Chip and PIN payment capabilities. Sales associates carry the devices around the store so they can increase sales opportunities anywhere in-store. The associates also can assist shoppers by helping them purchase out-of-stock items and have them delivered to their homes. 

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: