Staples has partnered with Now Optics to bring the company’s Stanton Optical retail brand into its stores this fall, starting with locations in Pennsylvania that will serve as pilots for the partnership. These shop-in-shops will offer full-service eye care, including same-day eye exams by independent eye doctors, prescription eyewear and optical labs capable of producing single-vision lenses in as little as 30 minutes.
“Partnering with Stanton Optical adds to our portfolio of services by bringing trusted eye care into our stores, making Staples an even more valuable resource in the communities we serve,” said Marshall Warkentin, President, Staples U.S. Retail in a statement. “Stanton Optical’s offering is fast, high quality and affordable, attributes that are aligned with the Staples brand and what our customers are asking for.”
The Stanton Optical Staples experiences will feature a selection of best-selling frames, popular contact lens brands and the flexibility to expand products and services based on customer demand and available space. Going forward, select locations may broaden their clinical services to include dry eye treatment and diagnostic technologies such as Optical Coherence Tomography imaging. Additionally, the experience will be designed to create opportunities for bundled promotions and cross-category shopping.
“For almost 20 years, Stanton Optical has been working to modernize the eye care experience by eliminating wait times, making eye care more affordable and delivering glasses as fast as possible,” said Daniel Stanton, Founder and CEO of Now Optics in a statement. “Our partnership with Staples brings that vision to life in an exciting new format – making it even easier for patients and customers to access the care and eyewear they need in the places they already shop.”
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Stanton Optical competitor Warby Parker, which began as an online-only retailer but recently celebrated the opening of its 300th physical location, revealed in February 2025 that it plans to open shop-in-shops at five Target stores during the second half of 2025.
