The Spotlight Retail Group (SRG), the parent company of fabric, craft and home interiors superstore Spotlight, has selected Revionics to help leverage large volumes of data to improve margins, increase top-line sales and enhance customer loyalty.
Using the Revionics Price Optimization solution, SRG will be able to tap demand-based science and predictive analytics software, in order to ensure that the correct product, price, promotion, placement and space allocation has been implemented across all touch points.
“Being more shopper-centric and data-driven is essential in today’s hypercompetitive market,” said Quentin Gracanin, CEO of SRG. “There are several reasons we selected Revionics to help us with this initiative such as their strong track record of delivering results and partnering with retailers to ensure their strategic and financial objectives are met.”
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The Price Optimization solution is part of the Revionics End-to-End Merchandise Optimization suite, which is designed to help retailers execute a fact-based omnichannel merchandising strategy driven by a comprehensive set of shopper demand signals. With this data, retailers will see an improvement in overall performance and customer satisfaction.
