In the era of showrooming, retailers are encouraged to engage consumers while they’re browsing throughout the store. Retailers that embrace technology and…
Brick-and-mortar retailers are howling about “showrooming.” Someone comes into the store to see, touch and experience the product, only to return home…
The 2013 holiday season proved to be challenging for retailers and marketers, with fewer shopping days between Thanksgiving and Christmas, and continued uncertainty over…
More shoppers are demanding increasingly immersive and connected experiences. As they do, retailers must embrace state-of-the-art solutions that enable faster and more…