Skechers has opened store number 5,000, in Bogotá, Colombia, nearly 30 years after opening its first store in Manhattan Beach, Calif. The sports apparel and performance shoe retailer’s first international store was in Japan; its 100th launched in NYC’s Times Square and its 3,000th debuted in China.
“Every location offers the same look and feel to carry the Skechers brand with consistency across six continents,” said Michael Greenberg, President of Skechers in a statement. “With an additional 140 to 160 company-owned stores planned this year and hundreds of stores opening annually with our partners, we are on the road to 10,000 Skechers stores.”
Skechers-branded stores are now located in more than 120 countries. Key openings leading up to this milestone have been in Chile, Greece, India, Mexico, South Korea and the U.S.
“Every Skechers store brings valuable engagement with consumers to build an increased awareness for our brand,” added Greenberg. “Skechers stores are the best place for fans to experience the signature comfort, style and innovation of our products — and when they do, they’re loyal for life.”
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The retailer further reinforced its branding with a Super Bowl ad using Mr. T to remind everyone that there’s no “t” in Skechers, with Mr. T indignantly insisting that he’s in Skechers (that is, its slip-in shoes) all the time.
