Content marketing is becoming a key aspect of marketing operations, as brands and retailers continue to connect with online audiences in more meaningful ways. The combination of content marketing with organic search has fueled the rapid growth of SEO platform provider BrightEdge. The company recently announced that its base of 1,500 global customers generated more than $65 billion in organic revenue with the BrightEdge platform in 2016.
According to research from The Content Marketing Institute, 86% of B2C marketers are using content marketing in their organizations. While the trend is growing in popularity, content has limited value unless it is targeted, optimized and found. BrightEdge helps marketers transform online content into improved traffic, conversions and revenue. The company works with companies across a variety of industry verticals. Customers include Nike, 3M, Microsoft and Four Seasons Hotels.
BrightEdge recently appointed Kevin Bobowski as SVP of Marketing to lead the company’s global go-to-market efforts, brand strategy, product marketing and field marketing. Bobowski joined BrightEdge from Act-On Software, where he served as the CMO. Additionally, former Oracle VP of Enterprise Sales Vickie Holtmeier has joined the team as VP of Global and Corporate Sales and Renewals.