SDL, a provider of software and services designed to improve customer experience management, has acquired bemoko, a supplier of mobile web solutions. The acquisition will leverage content targeting, personalization, campaign management and customer analytics functionality.
The mobile customer experience is moving beyond simply reproducing a web site onto a smaller screen, noted Ian Truscott, VP of Product Marketing for the SDL Content Management Technologies Division, in an interview with Loyalty 360, a loyalty marketing association.
“There is a deeper trend of ubiquitous access to the Internet that will drive our customers to the need to take an omnichannel or one web strategic approach to providing a consistent customer experience across all digital touch points,” said Truscott. “Providing an omnichannel customer experience is not just about publishing content to multiple devices, it’s about maintaining a seamless, consistent conversation as the customer moves between digital touch points, using whatever device comes to hand. This requires a common content platform and an intelligent delivery tier rather than the silo mobile strategies and technologies that are so prevalent today.”
With bemoko in the fold, SDL’s customers will receive a more consistent mobile experience, Truscott said – one that remembers their recent interactions as they move between digital touch points.