Scala, a provider of digital signage software, will showcase six shopping solutions at the NRF BIG Show in New York City from Jan. 17 to Jan. 20, 2016. The suite is designed to personalize the shopping experience to each customer via visual effects that can create deeper brand awareness.
The six solutions to be showcased include:
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Instore Re-Targeter, which leverages beacon technology and a retailer’s app to detect and act on fact-based consumer profiles and purchase history for in-store customers. Sales associates with live data dashboards can adjust screen content for each store customer, highlight recently viewed items, suggest complementary purchases and offer tailored promotions;
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Interactive Fitting Room, which detects product details of items brought into a fitting room and displays images on a touchscreen. If an item doesn’t fit or isn’t the right color, consumers can send requests directly to sales associates’ devices with the screen;
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Instassociate, a touchscreen kiosk powered by Google Chromebox to request assistance anywhere in the store. The tool connects the customer with sales associates who instantly receive a request-for-help notification on their devices;
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Connected Café, a pre-order app connected to proximity beacons and interactive screens. Customers send in an order for their favorite cup of gourmet coffee from anywhere, any time and include a picture of themselves;
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Lift & Learn, a display that willfeature LG smartphones and the latest in 2XU athletic apparel, designed to help customers compare products at the point of decision. When shoppers lift one item from a high-end fixture integrated with anti-theft technology, embedded RFID tags trigger LED screens and the smartphone screen to update, showing extensive details on that product. When a second item is lifted, the content on the screen splits to display information on both items, instantly helping the shopper compare. The Lift & Learn interactive display has been deployed in Adidas Golf locations throughout Canada.
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Real-time Insight Reporting, allowing sales associates to use live-data reporting about in-store customers and behaviors and apply it to optimize ads, promotions and even pricing to in-store screen content.
The Lift & Learn and Instore Re-Targeter solutions on display at booth #909 will feature 55” and 49” LS75 monitors from LG Electronics.
