Specialty apparel retailer rue 21 has launched its annual breast cancer awareness campaign, called “Big or Small, Let’s Save Them All!”
As part of the campaign, rue21 will sell breast cancer awareness merchandise and host a social media contest to support those affected by the disease. Through the end of October, rue21 will donate a percentage of profits from the merchandise sold to the Glimmer of Hope Foundation, a Pittsburgh-based non-profit organization that is funding a premenopausal breast cancer research study in the U.S.
Past donations from rue21 have allowed Glimmer of Hope to purchase a SenoClaire machine, GE Healthcare’s new breast tomosynthesis solution that provides three-dimensional imaging technology.
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“Rue21 has been such a tremendous partner for us over the years, bringing awareness and funds to this important cause,” said Diana Napper, executive director of A Glimmer of Hope. “The continued support of rue21 to our organization helps us deliver on our commitment of funding studies for premenopausal women impacted by breast cancer.
Tomosynthesis is the next step in the battle to detect early breast cancer.”
