Retailer Education Forum To Share Insights On Multichannel Marketing

The Platt Retail Institute (PRI) will host the Retailer Education Forum And Digital Signage Expo 2012 on March 6 at the Las Vegas Convention Center. The event, sponsored by Intel and Retail TouchPoints, will provide insights into multichannel marketing from retail thought leaders. These insights include ways to leverage in-store technologies and how to position and sell digital marketing messages to brands. A retail case study and presentation on retail developments in the EU will help attendees understand how the medium is being deployed globally. Noteworthy guest speakers include: Algernon E. Callier, VP of Strategic Innovation and Emerging Technology for Universal Orlando Resort; Brian Roberts, Director of In-Store Channels Media Network for Best Buy; Dan Pryor, VP of Corporate Communications at Safeway; Dave Finnegan, CIO of Build-A-Bear Workshop, Inc.; Raj Maini, Director of Digital Signage Marketing at Intel; and Tim Johnson, Manager for Strategic Innovations and Prototypes at AT&T Mobility IT.



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