Admit it, you’ve snuck a candy bar and a decorative doo-dad into your very serious shopping cart at some point — and like these TikTokers you’ve needed a place to hide the contraband.
That was the inspiration for Haleon’s holiday season NYC pop-up in the East Village, which distributed an exclusive “Haleon Curbside Cover-Up” tote bag equipped with secret compartments to hide stealth items and show only the essentials that were purchased.
Pop-up visitors also could choose from a choice of three complimentary hot beverages and an advent calendar-inspired product display that invited customers to find a Haleon treat within. The event featured brands including Advil, Tums, Emergen-C, Centrum, Robitussin and Pronamel.
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