Payvment, a social commerce platform, today announced its departure from the social commerce space. The company is referring all current customers to Ecwid, a provider of a cloud-based, store-builder software that can be used on a variety of platforms, including Facebook.
Payvment established the partnership with Ecwid to ensure that customers had a smooth transition and could continue to sell through Facebook and other online platforms, according to a press release.
As part of this agreement, Payvment will refer more than 200,000 merchants to Ecwid, adding to a customer base of 250,000 merchants in 174 countries.
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“Ecwid’s e-Commerce technology will not only enable our merchants to keep selling on Facebook, but also allow them the opportunity open up new channels by placing a store anywhere their customers shop online,” said Jim Stoneham, CEO of Payvment.
Regarding the new partnership, Jim O’Hara, President of Ecwid, added: “Payvment has helped Facebook commerce mature and become a productive marketplace for retailers, particularly small businesses. We are excited to partner with Payvment, and are anxious to support their sellers as they begin doing business through their Facebook stores using Ecwid’s platform.”
Recent research from Ecwid indicated that merchants tapping into Facebook Commerce saw a successful holiday season. Between October 2012 and December 2012, total sales accumulated from all Ecwid-powered Facebook storefronts increased 65% over Q3 2012.
