Mattress Firm has licensed the Test & Learn for Sites software from Applied Predictive Technologies (APT). The retailer will leverage APT’s software to design and analyze in-market business experiments across marketing, merchandising, capital investments and human capital initiatives.
The retailer will use the platform to better understand which initiatives deliver the most value to its shoppers, and inform an optimal rollout of strategies across its network of 3,500+ stores.
During an initial engagement period, Mattress Firm worked with APT on several projects that involved the strategies behind various marketing and merchandising initiatives. The company actively built out a robust pipeline of tests related to the software.
“Test & Learn has taken our analytics to the next level, empowering us to get more accurate answers more quickly,” said Mattress Firm Chief Operating Officer Karrie Forbes in a statement. “The software enables us to identify the optimal decisions for each proposed program so that we can maximize our ROI.”