Marks & Spencer (M&S) has adopted AI-based technology, delivered on handheld devices, which compares images of products in stores to store-specific planograms, providing an instant view of shelf-level compliance. The SymphonyAI Retail CPG Store Intelligence technology is being rolled out across more than 500 stores.
The insights generated by the solution will help create a connected store environment, giving store associates prioritized tasks to quickly bring shelves into full planogram compliance.
“As we reshape M&S for growth, we’re investing in technology that will create greater efficiencies and a more connected in-store experience for our customers,” said Rob Barnes, CTO at M&S in a statement. “Through our partnership with SymphonyAI Retail CPG, our colleagues will be able to leverage AI-based technology to help them deliver an exceptional service to our customers.”
Marks & Spencer dramatically expanded its online business with 46 new international websites in March 2021.