Macy’s will be bringing more Reebok apparel to its customers beginning in 2023 through a partnership with brand development firm Authentic Brands Group. This expansion will see Macy’s will expand its assortment of Reebok men’s, women’s and children’s sportswear and activewear in stores, on macys.com and within the Macy’s app. While the Reebok Design Group will serve as the design and development source for products, through the partnership Macy’s also will develop exclusive product offerings.
Macy’s has been moving further into sports-related merchandise recently. In 2021, digital sports platform Fanatics partnered with the retailer to increase Macy’s assortment of fan apparel, an effort aimed at reaching more women during a time when sales of sports merchandise to this group was experiencing double-digit growth.
The department store retailer has also partnered with Finish Line since 2013 in a relationship that saw the athletic goods retailer establish its own branded shop-in-shop locations inside Macy’s stores.
“Our partnership with ABG will expand our assortment and offer our customers high-quality styles from Reebok apparel in the U.S.,” said Sam Archibald, General Business Manager of Apparel at Macy’s in a statement. “We look forward to collaborating with ABG and RDG on exclusive, one-of-a-kind product for our customers, who value brands that let them express their individual and authentic style.”