activewear

REI Founders Market Gave POC-Led Brands Valuable Feedback — and the Retailer Unique New Products

More retailers are acknowledging the importance of supporting brands with diverse owners. REI, known for its progressive stances, is building its own…

Macy’s to Expand Reebok Apparel Offerings Through ABG Partnership

Macy’s will be bringing more Reebok apparel to its customers beginning in 2023 through a partnership with brand development firm Authentic Brands…

Riding Activewear Momentum, Peloton Launches its Own Apparel Line

Peloton is expanding beyond exercise equipment with the launch of a private label activewear brand called Peloton Apparel. The retailer will refresh…

REI Expands in Women’s Activewear Through Athleta Collaboration

REI Co-op will stock a curated selection of Athleta products at 135 of its stores nationwide and online. The wholesale partnership will…

Activewear Category’s ‘Legs’ Demonstrated by Lululemon, Under Armour and Athleta Q2 Results

The activewear category, boosted by the pandemic, has maintained its momentum even through supply chain challenges and the threat of the Delta…

Report: Allbirds Enters Activewear Category as it Preps for Upcoming IPO

Allbirds has launched an activewear collection ahead of its IPO, according to CNBC. The Natural Run Collection features six products, including tanks,…

Sweaty Betty Sold to Wolverine Worldwide as Women’s Activewear Market Heats Up

Wolverine Worldwide has acquired Sweaty Betty in an all-cash transaction valued at approximately $410 million. The deal will help Wolverine shift to…

Kohl’s Bolsters Activewear Lineup with New Eddie Bauer Partnership

Kohl’s will begin offering apparel from outdoor retailer Eddie Bauer online and in approximately 500 of its stores nationwide beginning this fall,…

Fabletics Announces 12 Store Openings For 2017

Fabletics, an activewear brand co-founded by actress Kate Hudson in 2013, will open 12 new retail locations in 2017. The brand already has…

Sweaty Betty Taps Cegid To Drive Expansion

Sweaty Betty, a British retailer specializing in women’s activewear, has partnered with Cegid, a provider of enterprise management and vertical software solutions,…