Loblaw Companies, a leading Canadian supermarket company, has signed a multi-year, enterprise-wide agreement with, Precima for a single access retail analytics and insights portal serving both the grocery and pharmacy components of Loblaw.
The portal is set to launch in 2018 and will be designed to capture customer, marketing and merchandising insights. Other features include improved joint business planning, category strategy, promotion, assortment and customer insights for Loblaw and its supplier partners, which will allow Loblaw to further leverage customer data and analytics.
“Loblaw is committed to leveraging best in class analytic tools to drive our business forward,” said Jim Noteboom, Senior Vice President, Loyalty and Consumer Insights, Loblaw Companies Limited in a statement. “This new portal will provide greater access to data, enabling us to offer the product assortment and services our customers are looking for, ensuring a better shopping experience.”