Several brands and retailers, including Candie’s, Hollister, JCPenney and Old Navy have registered for the native advertising program from social network We Heart It.
Targeting millennial consumers in their teens and early twenties, We Heart It is an image-focused social site that enables users to connect, share and like each other’s images. The new advertising program combines native advertising, rich images and audience activation tools.
“With the emergence of the visual web as a mass medium, a new era in online advertising is emerging for brands,” said Dari Marder, CMO of Iconix Brand Group, parent company of Candie’s. “It’s richer, more expressive and far better suited for mobile devices than any form of online advertising previously available. We have great synergy with We Heart It and knew that by selecting them as a partner it would allow us to reach our core demographic in a highly effective way.”
We Heart has experienced rapid growth since its official launch in 2011. With more than 25 million monthly users, the company is acquiring more than one million new members and four billion page views a month.
Brands and retailers that register for the We Heart It native advertising program can publish campaign images and videos throughout the mobile and web experiences. As a result, users can easily “heart” and share content on their own boards. Content can revolve around a brand, person, event or product launch.