hollister

Hollister Collegiate Line Gives School Spirit a Refined Vintage Aesthetic

Hollister has unveiled a 67-piece apparel collection featuring graphics from more than 30 colleges and universities, aiming to fill what it sees…

Rue21 Taps GNC Exec as its New CEO

Rue21 has named Josh Burris CEO and member of its board. Burris replaces Bill Brand, who announced his intention to step down…

Hollister Share2Pay Option, with Parents Paying Directly for Teens’ Purchases, Yields Nearly 2X Mobile Order Conversion

Hollister Co. has launched Share2Pay, a new payment option that allows the brand’s teenage customers in the U.S. and UK to share…

A&F Promotes Merchandising Chief To CEO

Abercrombie & Fitch (A&F) is filling out its C-suite with internal talent, promoting President and Chief Merchandising Officer Fran Horowitz to the…

As A&F Sales Continue To Dip, Brand Repositioning Is Next Move

Abercrombie & Fitch has posted its 14th straight quarter of sales declines, leading the retailer to scale down its expectations for comparable…

Leading Retailers Tap Native Advertising Program From We Heart It

Several brands and retailers, including Candie’s, Hollister, JCPenney and Old Navy have registered for the native advertising program from social network We Heart It. …

Abercrombie & Fitch and Hollister Go Mobile with Digby

Abercrombie & Fitch has taken its brands to the mobile channel. The retailer has enlisted mobile commerce solutions provider, Digby, to build,…

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