Abercrombie & Fitch has taken its brands to the mobile channel. The retailer has enlisted mobile commerce solutions provider, Digby, to build, manage and operate mobile storefronts for both its Abercrombie & Fitch and Hollister Co. brands. The new storefronts, which initially focus on making mobile Web sites available to all Internet-enabled mobile devices, are designed to enable streamlined browsing and purchasing.
“Providing our users with a superior mobile experience was a key driver for us in choosing Digby as a partner in our mobile initiative,“ said Kristi Decker, Director, Online Merchandising for Abercrombie & Fitch. “Mobile storefronts are our next step in extending the ultimate convenience and flexibility to our young, progressive customer base for whom mobile is a way of life,” Decker said.
Decker also said the company plans to expand into applications for the iPhone, BlackBerry and various Android devices.