Digby

Leveraging Rich Data From Mobile Interactions

With companies such as eBay generating $20 billion in mobile transactions, it’s easy to understand why retailers are investing an exponential amount…

Trend Watch: Bringing The Mobile Retailing Experience In-Store With Beacon Technology

A shifting customer experience with an increasing emphasis on mobile technology has motivated retailers to adopt new solutions that supplement their in-store…

Digby Analysis Shows Mobile Apps Are On The Rise

The 20 most profitable retailers from 2012 now are using mobile apps to engage consumers, according to a study conducted by Digby,…

TouchPoints TV: David Sikora, Digby

David Sikora, Digby Dave Sikora, CEO of Digby discusses location-based marketing in order to help retailers engage with retailers in-store. Digby…

Fox Head Launches Mobile Site Targeting Youth Market

As the 2012 holiday shopping season approaches, many retailers are executing smartphone and tablet commerce strategies to drive increased engagement and awareness….

Maurices Implements Location-Based Services App from AT&T, Digby

Maurices has unveiled a branded mobile app to enhance its customers’ in-store shopping experience. When shoppers enter one Maurices’ 800-plus fashion stores, they…

Forrester Research Highlights Impact Of Location-Based Marketing

As consumers migrate to smartphones, more retailers are rolling out new strategies that leverage customer engagement via mobile devices. One of these…

Social and Mobile Integration A Valuable Part Of Cross-Channel Commerce Paradigm: Convergent Commerce Series, Part III

With mobile and social quickly emerging as the new consumer focal points, retailers need to fully understand these channels to develop a…

Orvis Expands Mobile Initiatives With New iPhone, Android Apps

Consumers are growing more versed in tapping into multiple channels to obtain product information, browse and buy items. In response to consumers’…

The Optimized Mobile User Experience

Convergent Commerce Series, Part II Mobile commerce has quickly advanced past a cut-and-paste of a retailer’s ecommerce site—it is a viable, independent…

The University Co-op Adds iPhone App To Optimize Cross-Channel Exposure

The University Co-op, a provider of University of Texas memorabilia and a non-profit corporation owned by university students, faculty and administration, recently…

Cabela’s Expands Cross-Channel Strategy With New Mobile App And QR Code Initiative

As smartphone adoption and m-Commerce continue to grow at an unprecedented pace, retailers are scrambling to implement products and solutions that will…