Abercrombie & Fitch will expand into India via a multi-year franchise partnership with Myntra Jabong India Private, a B2B wholesale entity owned by fashion and lifestyle retailer Myntra. Over the life of the franchise agreement, Myntra Jabong will build a brick-and-mortar retail presence for Abercrombie in the country, as well as regional ecommerce sites and branded digital storefronts operated by a network of licensed and independent third parties.
“With the strength of A&F’s brands today, we are thrilled to partner with Myntra Jabong to more deeply engage with new and existing customers in India,” said Fran Horowitz, CEO of Abercrombie and Fitch in a statement. “Staying close to our customers and putting them at the center of everything we do has been the foundation of our transformation and the key to our success in recent years. In Myntra Jabong, we have found a like-minded partner whose expertise and capabilities will allow us to go to market with these same strategies in India.”
Nandita Sinha, CEO of Myntra, said in a statement: “We are delighted to bring the much-sought-after and iconic brands, Abercrombie & Fitch and Hollister, renowned for their commitment to enduring quality and exceptional comfort, to India for our fashion-forward customers. We will apply Myntra’s fashion and tech expertise to connect Abercrombie & Fitch and Hollister with the country’s thriving fashion audience and help them scale as we have done with numerous other global brands.”
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