Global fashion brand Lacoste will implement the Enterprise Order Management solution from Manhattan Associates, Inc. to improve omnichannel operations.
The Enterprise Order Management solution is designed to source inventory across a retailer’s entire network of distribution centers, suppliers and stores, so products can essentially be sold through any channel.
With the new order management system, Lacoste customer service representatives will acquire a single view of shopper transactions and network-wide inventory. Customers also will have more control of their shopping experiences. A central, comprehensive view of inventory will enable consumers to determine when, where and how they receive products.
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“As we build out our omnichannel capability, our customer service representatives — in call centers and stores — will be able to view and service customer orders across all selling channels,” said Francis Pierrel, CEO, USA, at Lacoste. “Customer service representatives will swiftly search using any piece of customer or order information, service inquiries across all touch points and fulfill the order with stock from any channel, delivering a great customer experience and building brand loyalty.”
Lacoste plans to initially deploy Enterprise Order Management in the U.S. and then expand the deployment worldwide to support omnichannel operations in Europe and Asia.
Manhattan Associates’ Enterprise Order Management solution “will become the heartbeat of our omnichannel operation,” Pierrel added, “and will drive conversions across every point of commerce and improve customer lifetime value.”
