La Jolla Group, the apparel retailer that owns the O’Neill, Spiritual Gangster and Hang Ten brands, has deployed the Emarsys AI-optimized marketing platform. With advanced data segmentation and analytics capabilities, La Jolla plans to unify the customer experience across email, web and social channels for its flagship brands.
Using Emarsys, La Jolla Group seeks to:
- Deepen customer engagement by customizing its communications across digital channels;
- Increase post-purchase conversions; and
- Improve lifetime revenues by integrating personalization and automation into marketing campaigns.
La Jolla is using a range of Emarsys solutions to revamp its marketing strategy, including Web Extend, which collects customer intelligence from its web site to deepen personalization across email, web and social channels through CRM Ads. The retailer also has deployed Emarsys Product Recommendations to personalize shopping experiences for customers.
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“Personalization is becoming increasingly critical to better serve our active lifestyle customers who seek it at every point during the purchasing lifecycle,” said Nathan Liu, VP of E-Commerce and Digital at La Jolla Group in a statement. “By embedding AI into our marketing strategy, Emarsys is helping us automate and deliver cross-channel personalization to both new and existing customers. This partnership and investment will ensure we build longer and better relationships with our customers while effectively meeting their activewear needs.”
