L.L.Bean has selected the Amperity Customer Data Cloud to power deeper personalization across customer experiences and channels. The solution is designed to allow the outdoor retailer to unify inputs into a single, accurate view that’s accessible to teams that need it, as well as providing predictive insights to delivery timely, relevant interactions and content that customers value.
Additionally, L.L.Bean will use the Amperity solution to orchestrate personalized journeys across multiple channels, including email, direct mail, web personalization, loyalty marketing and catalogs.
“At L.L.Bean, we pride ourselves on creating experiences that inspire people to get outside,” said Emily Elting, Director of Insights and Analytics at L.L.Bean in a statement. “By partnering with Amperity, we can better understand our customers’ needs, act on insights in real time and ensure every interaction reflects the quality and craftsmanship our brand is known for.”
“L.L.Bean has always set a high bar for how they show up for their customers,” said Rob Ferguson, CRO of Amperity in a statement. “With Amperity, they can recognize customers wherever they engage and deliver personalized experiences that feel consistent, relevant and timely across every channel.”
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In March 2025 footwear brand Dr. Martens deployed the Amperity customer data cloud solution. L.L.Bean Chief Retail Officer Greg Elder shared the company’s physical store expansion plans for 2026 and 2027 in December 2025.
