Kroger is expanding its partnership with Instacart, bringing same-day grocery delivery to 75 additional store locations in the U.S. by October 2018. The move is expected to grow Kroger and Instacart's nationwide footprint by 50%, making the delivery service available through more than 1,600 stores. The service will roll out first in Atlanta and Augusta, Ga.; Knoxville, Memphis and Nashville, Tenn.; and Little Rock, Ark., with additional markets to be added in the coming months.
August has been an eventful month for Kroger. Earlier this month, the company launched its own online grocery delivery service, Kroger Ship, a direct-to-consumer (DTC) e-Commerce platform that enables consumers to order from a selection of groceries. Kroger also partnered with Nuro to launch its self-driving delivery pilot in Scottsdale, Ariz. However, Kroger is not the only company to ramp up its grocery delivery coverage – Amazon is adding Columbus and Dayton, Ohio; Portland, Ore. and the greater Washington D.C. area to its Whole Foods delivery network.
"We are redefining the customer experience through Restock Kroger by rapidly accelerating our customer coverage area for seamless shopping, giving our shoppers the choice of stores, delivery, curbside pickup or ship to your door," said Matt Thompson, Digital Vice President of Kroger’s ClickList in a statement.
The expansion eventually will cover more than two dozen states and include markets such as Dallas; Anchorage, Alaska; Albuquerque, N.M.; Reno, Nev.; Toledo, Ohio; Bloomington, Ind.; Peoria, Ill.; Colorado Springs, Colo.; Columbia, S.C.; Ogden, Utah; Flagstaff, Ariz.; and Topeka, Kan.