JCPenney has joined the Bazaarvoice Visual Syndication Network, which allows for end-to-end management of user-generated content (UGC) within a single platform. Brands in the network can find visual UGC of their products on social media, tag the products and request rights to use the photos and videos — both on their own sites and at retailers where the products are sold. The department store retailer already is accepting visual content from 64 brands as it seeks to drive higher conversions, more time on site and larger basket sizes.
“Seeing how other people just like themselves are using or wearing products helps shoppers more easily visualize the product in their own lives,” said Doug Straton, Chief Customer Evangelist and Retail Growth Officer at Bazaarvoice in a statement. “We’re so excited to see JCPenney utilize visual content on their product pages that not only excites shoppers and looks great, but inspires discovery, drives consideration and persuades purchases.”
Brands that sell at JCPenney can learn how to syndicate their customers’ content here. The retailer is in the midst of a $1 billion turnaround plan that includes rolling out next-generation store technology.
“Partnerships like these allow us to reach our customers in more relevant ways and help us connect more authentically with America’s diverse working families,” said Ann Eisenberg, VP of Ecommerce at JCPenney in a statement.
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