ugc

Deloitte: UGC and Gaming Offer Brands New Opportunities to Build Connections

Could we soon have a follow-up to the Buggles’ 1981 song Video Killed the Radio Star? If the findings of Deloitte’s 17th…

Nurturing Influencers: How Adore Me, Walmart and Express Support Creators

The creator economy is worth approximately $104.2 billion, according to CBInsights, and that growth is poised to continue, especially as new solutions…

Omnichannel Retail Index Spotlights 4 Investment Areas

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. The result? The…

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

Nosto Acquires UGC Marketing Platform Stackla

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display authentic, influential visuals across…

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for…

Skincare CEO Reveals 6 Keys To Influencer Marketing Success

Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers can help spread the…

Parachute UGC Boosts Click-Through Rate 35%, Lowers Cost-Per-Click 60%

Parachute, a digitally born bedding, bath and home retailer, is an old hand at posting user-generated content (UGC) — the company even…

Swiss Personal Care Brand Boosts #GlobalGarden Campaign Engagement With UGC

Weleda, a manufacturer and online seller of natural cosmetics, personal care products and alternative medicines, leveraged user-generated content (UGC) to promote “real” beauty and,…

Customer Reviews Help Brand Gain Quick Traction With Retailers

After establishing its business with natural products specialty stores and a select group of e-Commerce companies, the Seaweed Bath Co., a manufacturer,…

UGC Influence On Store Purchases Grows To 45%

As consumers move seamlessly between the online and offline worlds while they shop, online research is increasingly influencing their in-store purchasing decisions….