ugc

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that…

Nosto Acquires UGC Marketing Platform Stackla

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla, which helps marketers discover, manage and display authentic, influential visuals across…

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Brands know that user-generated content (UGC) — ratings, reviews, and consumers submitting video, imagery and Q&A content — are effective tools for…

Skincare CEO Reveals 6 Keys To Influencer Marketing Success

Influencers have become a mainstay in the beauty marketing world. Largely embraced in the color cosmetics space, influencers can help spread the…

Parachute UGC Boosts Click-Through Rate 35%, Lowers Cost-Per-Click 60%

Parachute, a digitally born bedding, bath and home retailer, is an old hand at posting user-generated content (UGC) — the company even…

Swiss Personal Care Brand Boosts #GlobalGarden Campaign Engagement With UGC

Weleda, a manufacturer and online seller of natural cosmetics, personal care products and alternative medicines, leveraged user-generated content (UGC) to promote “real” beauty and,…

Customer Reviews Help Brand Gain Quick Traction With Retailers

After establishing its business with natural products specialty stores and a select group of e-Commerce companies, the Seaweed Bath Co., a manufacturer,…

UGC Influence On Store Purchases Grows To 45%

As consumers move seamlessly between the online and offline worlds while they shop, online research is increasingly influencing their in-store purchasing decisions….

Gaiam Yoga Doubles Conversions By Showcasing UGC

Social media channels such as Twitter and Instagram have practically turned into forums for consumers to engage with brands and retailers they…

Font Company Monotype Buys UGC Startup Olapic For $130 Million

Digital typesetting and typeface design company Monotype has acquired Olapic, a user-generated content (UGC) startup, for approximately $130 million. The acquisition will…

Stylematch Makes Street Style Shoppable With Stackla

To acquire fashion inspiration, many shoppers turn to fashion blogs and user-generated content (UGC) featuring every day “street style.” In fact, blogs…

Wool And The Gang Creates Tight-Knit Community With Olapic

Consumers are increasingly referring to content generated by their peers to find shopping inspiration. In fact, shoppers find user-generated content 20% more…

ugc

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Nosto Acquires UGC Marketing Platform Stackla

What Motivates Customers to Contribute UGC? Exclusivity, Sampling and Community

Skincare CEO Reveals 6 Keys To Influencer Marketing Success

Parachute UGC Boosts Click-Through Rate 35%, Lowers Cost-Per-Click 60%

Swiss Personal Care Brand Boosts #GlobalGarden Campaign Engagement With UGC

Customer Reviews Help Brand Gain Quick Traction With Retailers

UGC Influence On Store Purchases Grows To 45%

Gaiam Yoga Doubles Conversions By Showcasing UGC

Font Company Monotype Buys UGC Startup Olapic For $130 Million

Stylematch Makes Street Style Shoppable With Stackla

Wool And The Gang Creates Tight-Knit Community With Olapic

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges

Streamline Product Data Management to Maximize Multichannel Growth

The 2022 Holiday Planning Guide for Retailers

Building Your Geofencing Business Case

The Retailer’s Step-By-Step Guide to Using Enhanced Product Attribution Data

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