Advertisement

Hy-Vee Integrates Instacart Fulfillment Capabilities for Delivery

burdun-stock.Adobe.com

Hy-Vee will leverage Instacart’s Fulfillment as a Service (FaaS) to integrate same-day delivery fulfillment capabilities into its owned and operated websites and apps. The supermarket retailer first partnered with Instacart for deliveries in 2018; more recently, Hy-Vee began working with Uber Eats for delivery from its 260 stores in August 2023.

The FaaS solution allows retailers to plug Instacart fulfillment technology into existing ecommerce platforms via APIs in order to integrate with their storefronts and brand identity. Retailers can choose from a range of options, from full-service order fulfillment using Instacart’s network of nearly 600,000 shoppers to simple pickup or delivery-only services. Technology partner Upshop facilitated the FaaS integration into Hy-Vee’s systems.

“We’re proud to strengthen our partnership with Hy-Vee and equip them with the technology and tools they need to meet customers’ needs,” said Ryan Hamburger, VP of Retail Partnerships at Instacart in a statement. “We’ve spent more than a decade focusing on the care and craft of grocery and are continuing to push the envelope by creating even more fulfillment solutions that help our retail partners grow and meet the evolving needs of their customers and businesses.”

New York City’s Fairway Market partnered with Instacart in December 2023, joining Kroger, Aldi and Walmart.

Advertisement

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: