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Heyday Plans to Open Hundreds of Skincare Stores Through Franchise Model

Skincare retailer Heyday announced ambitious plans to open hundreds of brick-and-mortar locations in the coming years, up from its current 10. The company will fuel its growth with the proceeds from a $20 million Series B funding round led by Level 5 Capital Partners (L5), with participation from existing investors Lerer Hippeau and Fifth Wall Ventures.

Heyday also has hired former President and COO of Rent the Runway Maureen Sullivan as President. In this role, she will oversee the expansion process, working closely with Heyday Chief Development Officer Sean Bock. L5 will become a franchisee for the retailer through a commitment to invest in 40 units over the next five years.

“This strategic funding will enable us to accelerate our growth and deliver on our vision of delivering highly personalized skincare solutions,” said Adam Ross, CEO and Co-founder of Heyday. “We are proud of the industry-leading in-store facial experience we have built and excited to expand across the U.S. while innovating digital experiences to meet consumers’ daily skincare needs in a differentiated, expert way.”

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