In military jargon, “got your six” means “I’ve got your back,” and Harry’s is putting actions behind those words: The men’s grooming brand has launched the Got Your Six Challenge to spotlight and support veterans’ mental health. Veterans often suffer from a range of mental health issues, dubbed “invisible wounds” in a Rand study.
Led by veteran content creators, the program encourages participants to complete six reps of their favorite activity, such as push-ups or a six-mile run, and then post a video on social media and use the hashtag #GotYour6 along with their military branch of choice (e.g. #NavyGotYour6).
For each valid post, Harry’s, which already has donated more than $2 million to veteran-specific causes, will donate $6 (up to a total of $300,000) that will be split among five nonprofits:
- Stop Soldier Suicide;
- The Headstrong Project;
- One Tribe Foundation;
- Team RWB; and
- The Bob Woodruff Foundation.
To help ensure authenticity with the campaign, Harry’s has established a Veterans Council composed of leaders from each of its nonprofit partners who are helping guide the brand’s work with the veteran community.
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