Supermarket retailer Giant Eagle will leverage the end-to-end platform from Grocery TV to scale up its Leap retail media network (RMN), activating rich, relevant content on in-store TVs at nearly 200 stores across Pennsylvania, Ohio, West Virginia, Maryland and Indiana.
Grocery TV will integrate these Giant Eagle screens into its advertising platform, enabling the RMN to manage and execute brand campaigns across its stores. Additionally, the Grocery TV media partnerships team will drive incremental advertiser engagement by including Giant Eagle in its network of nearly 6,000 grocery stores. Giant Eagle will leverage the Grocery TV content management system to manage in-store messaging across different store zones.
“We chose Grocery TV because they share our commitment to the customer experience,” said Joell Robinson, Senior Director at Giant Eagle in a statement. “By partnering with Grocery TV, we are adding another notable customer touch point to the Leap-driven omnichannel experience powered by deep insights from our myPerks customer loyalty program.”
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