Gap Brings Reserve-In-Store Shopping To Virgin Hotels Guests

GapVirginGap has partnered with Virgin Hotels to offer guests the option to have clothing and other items delivered to directly to their room via the Gap Reserve in Store service. Patrons at Virgin Hotels Chicago can access the service via the hotel’s mobile app, Lucy, or by visiting, to reserve the merchandise and purchase the items during their stay.

Upon using the service, guests can select their favorite styles through the “Reserve in Store” button. After the purchase is finalized, the hotel can deliver the reserved items to the guests.

“Gap is always exploring new ways to respond to the many ways people shop, whether online, in store or on the go,” said Tricia Nichols, Global Lead of Consumer Engagement and Partnerships for Gap. “Traveling can be full of unexpected surprises — weather, lost baggage or you just want something new. Through this partnership, our goal is to provide shoppers convenience, ease and on-trend fashions, all through the touch of a button.”


Previously the  Reserve in Store service only offered the option for shoppers to pick up their reserved items , after searching “Find It Now” to view options from nearby Gap stores. Within one hour, shoppers receive an email or text confirming the item has been placed on hold at the store they’ve selected; and they receive pick up instructions.

Gap and Virgin Hotels will feature exclusive looks from the retailer’s editors, featuring Virgin Hotels Chicago as the visual backdrop. All members of the hotel’s preference program, The Know, will receive a special offer to redeem at Gap stores.

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