The RetailMeNot In-Store Solution provides a risk-adjusted return on investment (ROI) of 631% for a “composite organization” using its omnichannel promotions technology over a three-year period, according to a January 2014 study conducted by Forrester Consulting. The study, commissioned by digital coupon marketplace RetailMeNot, was designed to measure the impact of the company’s online and mobile promotional initiatives on in-store sales.
The composite organization used to complete the final analysis was defined by Forrester as a U.S. specialty apparel retailer with 800 stores and $3 billion in revenue. To create this example, Forrester conducted interviews with four existing RetailMeNot customers and surveyed eight others, collecting one-year data to create the composite organization and simulate use of the RetailMeNot In-Store Solution over three years.
Titled, The Total Economic Impact Of The RetailMeNot In-Store Solution, the study found that the solution delivered growth in incremental revenue driven by increased transaction volumes and higher average order values, all at low labor costs.
Retailers participating in the study offered the following comments:
“We want to engage with our customers whenever and wherever they want. The RetailMeNot In-Store Solution helps us connect with customers in the real world while on mobile devices. With the RetailMeNot app, they get a push notification when they are near one of our stores or based on a promotion schedule. That brings many of them into the store. If they choose to visit us online, we are more than happy to convert the customer that way. Regardless, it is a fantastic win for us.”
“Adding the ability to measure the impact on in-store sales has been one of the top benefits to the program. We test multiple offer types weekly.”
The full study is available here: www.rmn.com/roi.