study

ICSC Study: ‘Halo Effect’ Shows Physical Stores Boost Online Sales…And Vice Versa

A single online or in-store transaction is rarely an isolated occurrence. Usually, it stems from, and leads to, a series of transactions,…

Many Organizations Unprepared For EU Data Protection Regulations

With the General Data Protection Regulation (GDPR) deadline approaching — deadline is set for May 25, 2018 — a new study from…

Study: To Engage Shoppers, Invite Them Into Co-Creation Processes

With a changing landscape comes a changing shopper. It’s no longer enough for retailers to keep up with the new technologies and…

Study: Emoji Push Notifications Help Drive Open Rates, Conversions

Want greater engagement in mobile communications? Try an emoji! A new Mobile Marketing Trends report from Leanplum and App Annie revealed that…

Study: Gen Z Wields $44 Billion In Buying Power

Generation Z are known to be true digital natives, yet research shows that a majority of Gen Z shoppers prefer to shop…

New Cash Management Study To Be Released At NRF 2017

Are businesses wasting millions on inefficient cash management practices? New research from cash management solutions provider Tellermate finds that the average 250-location…

IBM Study: Consumers Want Inventory Visibility

Unveiled at the 2015 NRF BIG Show, the IBM Institute For Business Value study found that consumers are looking for better inventory…

Content Square Study Investigates Behavioral Differences On E-Commerce Sites

While striving to engage with a specific audience, retailers are encouraged to understand their behaviors, preferences and tendencies while they’re shopping. By adapting…

40% Of Retailers Cite Technology Integration As Omnichannel Hurdle

In order to create a seamless, consistent experience across all channels and touch points, retailers need to integrate technology and remove organizational…

Trend Watch: Are Always-On Consumers As Complicated As They Seem?

Shoppers have become savvier, and are leveraging new technologies in order to stay digitally connected at all times. While the emergence of…

Forrester Analysis: RetailMeNot Solutions Provide 631% Risk-Adjusted ROI

The RetailMeNot In-Store Solution provides a risk-adjusted return on investment (ROI) of 631% for a “composite organization” using its omnichannel promotions technology…

Digital Marketers To Spend 35% More On Tag Management Solutions

Tag management systems are designed to help marketers implement and maintain online applications more efficiently, and without aid from IT. These solutions…