The art of bragging about shopping and savings gets a humorous twist in a new video featuring actress (from the Netflix series Grace and Frankie) and tech entrepreneur Brooklyn Decker. The #DealBrag video is part of a back-to-school campaign from RetailMeNot.
“We have found that when consumers share the news about a great deal they find, it encourages their family and friends to get out there and deal hunt themselves,” said Marissa Tarleton, CMO of RetailMeNot in a statement. “We are proud to launch our #DealBrag campaign with Brooklyn Decker, a mom and longtime friend of the brand who shares our passion for saving.”
This is the second year RetailMeNot has used a celebrity video to maximize the social media reach of its campaign. The deal site also is planning a second video, slated to launch at the start of the 2017 holiday shopping season.